Sydney, 9 December 2016. In April our customer loyalty programme “HEINEMANN & ME” launched in Sydney. To support its launch, HEINEMANN sought to create a lively atmosphere within the shop to celebrate the core of the programme, our customer. Anyone who signed up to HEINEMANN & ME between 27th April – 30th September at Sydney Airport went in the running to win a Porsche Cayman. The highly covetable prize was showcased for the promotion period on the shop floor in Terminal 1, which is also the world’s largest airport duty free shop.
Lucky winner Gillian from the Central Coast NSW couldn’t believe it when Constantin Wiesmann, Managing Director at Heinemann Australia, handed over the keys to the Porsche Cayman. Gillian was arriving home from her first overseas vacation in Bali when she signed up to HEINEMANN& ME and entered the competition. She was travelling with her fiancé, and both had very recently bought a new home.
Gillian was not the only winner – new HEINEMANN & ME members were spoiled with a range of discounts as well as the opportunity to participate in a spinning wheel promotion with additional in-store discounts & rewards. The total prize pool including the prestigious Porsche was over $ 130,000 AUD. Over the promotion period, more than 20,000 new HEINEMANN& ME members were registered.
“Overall it was a highly successful start to our loyalty programme here in Sydney. I would like to thank all our involved colleagues for the joint success. Being a newcomer in the Australian retail market, we are looking at all opportunities to build a relationship between HEINEMANN and the Australian shopper. HEINEMANN & ME is a way for us to show loyalty to our customers, and offer them a programme that benefits them globally. We want to get to know customers and improve the shopping experience constantly,” says Constantin Wiesmann.
HEINEMANN wants to deliver the best multi-channel offer
The traveller is at the core of what we do: all our efforts and many of our exceptional services revolve around them and their experiences with HEINEMANN. Whether a traveller prefers to shop at the airport or online or collect pre-packaged goods en route to their destination, HEINEMANN Tax & Duty Free seeks to cater to the individual needs of each traveller – to the satisfaction of around 40 million customers every year.
Our customer loyalty programme HEINEMANN & ME promises not just in-store privileges for HEINEMANN Tax & Duty Free shoppers, but also personalised offers for members based around their home airports. We boast almost 500,000 customers worldwide, who are already taking advantage of this programme, with many being regular customers.
Press Contact:
Svenja Fischer
Corporate Communications
+49 40 3010 2186
